PERMANENT AWARD EVIDENCE

BTA2177 - Analytics 360 with GA4 Properties

British Tourist Authority t/a VisitBritain/VisitEngland · published 5 Mar 2026. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.

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Contracts Finder release IDfb457dbf-922e-4992-b8d5-896d4726e443-887315

Open Contracting ID (OCID)ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f

Buyer identifierGB-CFS-329831

Release typeaward

PUBLISHED COMMERCIAL FIELDS

Values stay separate.

A tender estimate and an award value answer different questions. Neither is treated as cash paid.

Award value: £111,600
Tender value: £111,600
Procurement method: Call-off from a framework agreement
Category: services
CPV: 72316000
Delivery: Not stated

PUBLISHED DESCRIPTION

What the notice says

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

Tender statuscomplete

STAGE-DATE LEDGER

Reported dates, without an invented lifecycle.

The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.

01Notice publishedPublication timestamp on the held release5 Mar 2026
02Tender period endsTender-period field as published20 Oct 2025
03Contract startsContract-period field as published15 Feb 2026
04Contract endsContract-period field as published29 Feb 2028

SUPPLIER EVIDENCE

Published names and exact identifiers

A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.

Published name only

Merkle

No legal entity is inferred from this supplier name.

SOURCE

Contracts Finder release

Published 5 Mar 2026 · held through the daily award projection · Open Government Licence v3.0.

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