PERMANENT AWARD EVIDENCE
West Yorkshire Combined Authority · published 28 Jul 2025. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.
ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169acGB-CFS-192422A tender estimate and an award value answer different questions. Neither is treated as cash paid.
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.
A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.
No legal entity is inferred from this supplier name.
Published 28 Jul 2025 · held through the daily award projection · Open Government Licence v3.0.