UK Public MoneyFree reports

PERMANENT AWARD EVIDENCE

ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

Department for Work and Pensions · published 14 Mar 2025. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.

Open official source ↗More from this buyerSoftware package and information systems report
Contracts Finder release IDe3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776
Open Contracting ID (OCID)ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70
Buyer identifierGB-CFS-85898
Release typeaward
PUBLISHED COMMERCIAL FIELDS

Values stay separate.

A tender estimate and an award value answer different questions. Neither is treated as cash paid.

Award value
£193,680
award field
Tender value
£450,000
tender field
Procurement method
Call-off from a framework agreement
Category
services
CPV
48000000
Software package and information systems
Delivery
British Oversea Territories
No postcode
PUBLISHED DESCRIPTION

What the notice says

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.

Tender statuscomplete
STAGE-DATE LEDGER

Reported dates, without an invented lifecycle.

The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.

  1. 01Notice publishedPublication timestamp on the held release14 Mar 2025
  2. 02Tender period endsTender-period field as published10 Jan 2025
  3. 03Contract startsContract-period field as published1 Mar 2025
  4. 04Contract endsContract-period field as published28 Feb 2026
SUPPLIER EVIDENCE

Published names and exact identifiers

A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.

Published name only

Merkle UK One Limited

No legal entity is inferred from this supplier name.

SOURCE

Contracts Finder release

Published 14 Mar 2025 · held through the daily award projection · Open Government Licence v3.0.

Inspect the official JSON release ↗