UK Public MoneyFree reports

PERMANENT AWARD EVIDENCE

BTA2177 - Analytics 360 with GA4 Properties

British Tourist Authority t/a VisitBritain/VisitEngland · published 27 Aug 2026. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.

Open official source ↗More from this buyer
Contracts Finder release ID76b742db-74e6-4f52-9073-30640bd42987-912261
Open Contracting ID (OCID)ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f
Buyer identifierGB-CFS-329831
Release typeaward
PUBLISHED COMMERCIAL FIELDS

Values stay separate.

A tender estimate and an award value answer different questions. Neither is treated as cash paid.

Award value
£116,100
award field
Tender value
£116,100
tender field
Procurement method
Call-off from a framework agreement
Category
services
CPV
72316000
Data analysis services
Delivery
Not stated
B2 4AJ
PUBLISHED DESCRIPTION

What the notice says

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

Tender statuscomplete
STAGE-DATE LEDGER

Reported dates, without an invented lifecycle.

The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.

Source-date conflictAt least one reported end date precedes its corresponding start date. Check the official notice before using the schedule.
  1. 01Notice publishedPublication timestamp on the held release27 Aug 2026
  2. 02Tender period startsTender-period field as published15 Feb 2026
  3. 03Tender period endsTender-period field as published20 Oct 2025End precedes start · verify
  4. 04Contract startsContract-period field as published15 Feb 2026
  5. 05Contract endsContract-period field as published29 Feb 2028
SUPPLIER EVIDENCE

Published names and exact identifiers

A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.

Published name only

Merkle

No legal entity is inferred from this supplier name.

SOURCE

Contracts Finder release

Published 27 Aug 2026 · held through the daily award projection · Open Government Licence v3.0.

Inspect the official JSON release ↗