Development of a Social Media Strategy

The South Yorkshire Mayoral Combined Authority (SYMCA) are seeking to appoint a step-change, not an incremental update, in how the organisation engages digitally. The Mayor has expressed admiration for approaches that combine: • Clear, simple, emotionally resonant storytelling • Direct-to-camera authenticity and leadership clarity • High-impact messaging and rapid response capability The agency must demonstrate understanding of these styles and propose how equivalent impact can be achieved within a UK Combined Authority context.