PERMANENT AWARD EVIDENCE

Creative Testing

Cabinet Office · published 9 Apr 2026. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.

Contracts Finder release ID53ffa986-df45-4c97-9ea3-43707d89c3e1-892306
Open Contracting ID (OCID)ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525
Buyer identifierGB-SRS-sid4gov.cabinetoffice.gov.uk/3A4AmUm4
Release typeaward
PUBLISHED COMMERCIAL FIELDS

Values stay separate.

A tender estimate and an award value answer different questions. Neither is treated as cash paid.

Award value
£14,695
award field
Tender value
£14,695
tender field
Procurement method
Single tender action (below threshold)
Category
services
CPV
79310000
Market research services
Delivery
United Kingdom
No postcode
PUBLISHED DESCRIPTION

What the notice says

The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

Tender statuscomplete
STAGE-DATE LEDGER

Reported dates, without an invented lifecycle.

The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.

  1. 01Notice publishedPublication timestamp on the held release9 Apr 2026
  2. 02Tender period endsTender-period field as published28 Mar 2026
  3. 03Contract startsContract-period field as published7 Apr 2026
  4. 04Contract endsContract-period field as published31 Mar 2027
SUPPLIER EVIDENCE

Published names and exact identifiers

A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.

Published name only

Swayable

No legal entity is inferred from this supplier name.

SOURCE

Contracts Finder release

Published 9 Apr 2026 · held through the daily award projection · Open Government Licence v3.0.

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