PUBLISHED COMMERCIAL FIELDSValues stay separate.
A tender estimate and an award value answer different questions. Neither is treated as cash paid.
- Award value
- £14,695
award field- Tender value
- £14,695
tender field- Procurement method
- Single tender action (below threshold)
- Category
- services
- CPV
- 79310000
Market research services- Delivery
- United Kingdom
No postcode
PUBLISHED DESCRIPTION
What the notice says
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Tender statuscomplete