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PERMANENT AWARD EVIDENCE

TRAS3118 - Refresh of the Transport User Personas

DfTc - Department for Transport · published 24 Aug 2026. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.

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Contracts Finder release ID2334fddc-16e8-4c81-9ba9-2a76a114409b-911897
Open Contracting ID (OCID)ocds-b5fd17-a35b86f3-8f00-467a-9c8e-9a6d6e862ffe
Buyer identifierGB-CFS-167286
Release typeaward
PUBLISHED COMMERCIAL FIELDS

Values stay separate.

A tender estimate and an award value answer different questions. Neither is treated as cash paid.

Award value
£500,000
award field
Tender value
£500,000
tender field
Procurement method
Call-off from a dynamic purchasing system
Category
services
CPV
73200000
Research and development consultancy services
Delivery
British Oversea Territories
No postcode
PUBLISHED DESCRIPTION

What the notice says

The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g. helping users to identify which personas are most important for policy questions. The project will take about a year, concluding with the relaunch of the personas in September 2027.

Tender statuscomplete
STAGE-DATE LEDGER

Reported dates, without an invented lifecycle.

The current projection contains one award release, not a verified chain of planning, tender, award, contract and modification records. Dates are shown in source-field order and are not silently repaired.

Source-date conflictAt least one reported end date precedes its corresponding start date. Check the official notice before using the schedule.
  1. 01Notice publishedPublication timestamp on the held release24 Aug 2026
  2. 02Tender period startsTender-period field as published16 Aug 2026
  3. 03Tender period endsTender-period field as published8 Jul 2026End precedes start · verify
  4. 04Contract startsContract-period field as published16 Aug 2026
  5. 05Contract endsContract-period field as published16 Aug 2028
SUPPLIER EVIDENCE

Published names and exact identifiers

A company profile appears only when this release carries a usable company number. Name-only suppliers remain name-only.

Published name only

IPSOS (MARKET RESEARCH) LTD

No legal entity is inferred from this supplier name.

SOURCE

Contracts Finder release

Published 24 Aug 2026 · held through the daily award projection · Open Government Licence v3.0.

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