PERMANENT AWARD EVIDENCE
Royal Botanic Gardens, Kew · published 22 May 2025. This page preserves the identifiers and current held fields for one Contracts Finder release; it is not an invoice, performance assessment or complete contract history.
1a5f7306-bea1-4e70-89f3-4bd47f7ea826-846506ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867GB-CFS-235169A tender estimate and an award value answer different questions. Neither is treated as cash paid.
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
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Published 22 May 2025 · held through the daily award projection · Open Government Licence v3.0.